Julie Barlow and Jean-Benoît Nadeau
THE BONJOUR EFFECT
The secret codes of French conversation
revealed
320pp. Duckworth Overlook. £16.99.
978 0 7156 5125 4
A
traditional complaint from English speakers
who go to France and try to
speak the language is that such efforts are usually
met with indifference or hostility. Unless
your French is grammatically correct and pitch
perfect, the nonchalant reply will either be in
English, or – as used to be far more common –
an actual reprimand. “Vous écorchez la
langue!”, British visitors would often be corrected
– “you’re flaying the language!” This
has helped to shore up the Anglosphere stereotype
that the French, especially Parisians, are
incorrigibly rude. But, as the two French Canadian
journalists Julie Barlow and Jean-Benoît
Nadeau explain in this anthropologically flavoured
guidebook, this perception is based on
a misapprehension. The French don’t merely
speak a different language. They communicate
in a different code.
The French will correct you because their
language is intrinsically bound to their
national identity. In 1789 less than half the
population even spoke French. Most spoke
regional dialects. Thus, the acquisition and
implementation of formal French subsequently
became core to universalist Frenchness.
This is why they don’t refer to a linguistic
mistake as “une erreur”, as anglophones
might, but rather as “une faute” – a word with
a graver moral inference. This fear of being
“at fault” explains such correctness. It also
explains why French supermarket assistants,
bus drivers or civil servants will never admit to
being wrong.
The two most important words in the French
language, write the authors in this fascinating
and delightful work, are “bonjour” and “non”.
The first signals less a mere “hello”, but
instead: “hello, here I am, ready to engage and
talk with you”. The French love rhetoric and
argument. They consider conversation to be a
sport. That is why the second most important
word is “non”. When the French say it, appearing
obstructive and unhelpful, they aren’t necessarily
being negative. They are daring you
to answer back. This is the country, after all,
which created the salon, the place where one
went to display one’s rhetorical prowess.
The authors conclude by recommending not
to broach the following subjects: family, work,
money or race relations. These are faux pas.
Never try Anglo-Saxon-style, self-deprecating
humour, either. You will look a fool. In
France – the land of the public intellectual –
one must instead display wit.
PATRICK WEST